I practice human-centered, collaborative UX and have a passion for precision and data-driven design.
View my resume here.
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Design Process
There are several ways to attack a problem, and each one warrants its own approach based on the uniqueness of the product, budget, or time constraints.

Below are the steps I take when tackling a new design challenge.
Visual of my design process: Research, Observe, Define the Problem, Ideate and Prototype, Test It, Rinse and Repeat
1.  Research
- What do we already know?  Review past research efforts and gather global knowledge of the matter
- Perform a deep dive competitive analysis
- Conduct user and stakeholder interviews to gain various perspectives on the subject

2.  Observe
- Observe and interact with the targeted user base in their natural environment
- Discover which lenses can be used to view the world through the user's eyes
- Begin to empathize with the targeted user base

3.  Define the Problem
- Develop personas and craft insights based on your research and empathy experience to aid in identifying the real problem that needs solving 
- Collaborate early and often with the internal team and client

4.  Ideate and Prototype
- Sketch out new ideas based on research and empathy experience (any and all are encouraged)
- Wireframe or live prototype to validate or sell an idea to internal team, client, or executives

5.  Test It
- Hold usability testing sessions (ideally 3-5 users per group) and gather feedback (no egos here!)
- Bring at least 2-3 different iterations or ideas to A/B test
- Document verbal and nonverbal cues.  Body language and facial expressions are subtle yet valuable ways to determine if your product is intuitive or really solving the problem at hand

6.  Rinse and Repeat
- This is typically an iterative and nonlinear process
- Testing your prototypes will help to validate ideas and concepts, learn new things about your users, or potentially redefine the problem entirely
- Don't be discouraged by "negative" feedback, as it will likely lead to a better product or experience in the long run
Always Be Learning
I have taken numerous steps to continue learning new things and refine my skills, including working alongside some of the most brilliant minds within the Design Thinking community.

Through IDEO U, I teamed up with UX thought leaders around the globe to generate an insights report centered around empathy-driven ethnographic research.  I obtained an official certification via their Insights for Innovation program that officially recognizes individuals as practitioners of IDEO's approach to gathering human-centered insights that fuel innovation. 
Image/link to the certification received from IDEO
Stay Inspired
"  Good design is actually a lot harder to notice than poor design, in part because good designs fit our needs so well that the design is invisible, serving us without drawing attention to itself.  " 
- Don Norman
Knowledge is meant to be shared.  Here is a list of resources that have inspired or helped me along the way.

Books:
"The Design of Everyday Things" by Don Norman
"Don't Make Me Think" by Steve Krug
"Information Architecture e.g. the Polar Bear book" by Lou Rosenfeld
"Change by Design" by Tim Brown
"Designing Interactions" by Bill Moggridge
"Users, Not Customers" by Aaron Shapiro
"Uprising" by Scott Goodson
"Elon Musk" Biography by Ashlee Vance

Podcasts:
"UX Podcast" with Per Axbom and James-Royal Lawson
"UX Blog Podcast" with Nicholas Tenhue
"IDEO Futures" with the IDEO team
"Results May Vary" with Tracy DeLuca and Chris Waugh

Web:
Nielsen Normal Group - https://www.nngroup.com/
Design Kit by IDEO - http://www.designkit.org/
Interaction Design Foundation - https://www.interaction-design.org/

Prototyping and Others:
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