I embarked on an ambitious journey to reach out and interact with the members of 70 years and up community to ideally gain a better understanding of what technology they currently use, how they interact with it, and uncover any hurdles they face along the way with the eventual goal of crafting an Insights Report of my findings.
The attached Insights Report includes samples of the steps taken to engage with the participants and empathize with them in their daily routine by means of observation and simple conversation that ultimately led to three pivotal "aha" moments.
The objective of this Insights Report was to continue learning about this growing demographic with the hopes of it coming in handy for upcoming projects.
Card sorting exercises, persona development, interviews, and natural observation techniques were used to aid in the construction of this report.
Follow the link below to access the completed Insights Report.